Literally anyone could've made it, but only Nintendo was crazy enough to do so and succeed. The Switch is basically a tablet with attached controllers. Take the most innovative piece of hardware of the past 2 years (IMO) the Nintendo Switch. In that scenario adding a different sensor (at some sacrifice) makes a ton of sense.Īlso innovative products aren't the most complicated. Apple is also limited by the hardware available on the market and with battery technology still not improving there's not much phone makers can do outside of adding better camera's and screens.
Apple is still a business and needs to meet its sales targets and goals and may ship a 'lesser' product to do so. They do not focus on that one product, they focus on what people wants.Īpple design isn't perfect and you could even argue that they've lost their edge in some fields but this writer simplifies the issue a bit too much. Thats why we find more and more flaws in design.
#Jony ive notch mac#
iMac, iMac Pro, Mac Pro, Macbook Pro, Macbook. You see it in different versions of there main products, Small Phone, Big Phone, Small Tablet, Big Tablet. No, Apple is now, again, Marketing driven. "Apple Design" is not driven to find the best solution or to create the best and fitting design of something, anymore. The question is, would it be better to wait and finish the product, no everybody knows that every year there will be a new innovative smartphone.
Fingerprint sensor behind the screen, they can't do it. The hardware developers work hard to integrate all the camera sensors behind the "Super Retina Display". No Notch, totally frameless, a piece of art. Jony Ive shows how the design should look like. We should do that.Ĭouple of months later, at the hardware development department of Apple. So they say: "Hey our research department find that on dribbble/behance this "futuristic smartphone" with a frameless screen. So there we are in the marketing department of Apple, they sitting there and thinking about how the iPhone 10 will look like. You all know them, they are all frameless. Everybody is doing this frameless screendesigns of apps in a "futuristic phone" and is showing them around different platforms. Why the notch? This is really simple if you think about it. Among other clients, LoveFrom is working with Exor, the owner of Ferrari, under a multiyear agreement to “explore a range of creative projects with Exor in the business of luxury.What i am missing on this post is why Apple is doing something like that? Its just an article where somebody is simply whining about that apple design is no more. Also Read - Buying a new iPhone? Go for iPhone 13 instead of iPhone 14 for maximum savingsĪfter departing Apple, Ive remained a consultant for Apple and also formed a company called LoveFrom.
#Jony ive notch update#
Also Read - Apple to release new update to fix camera issue on iPhone 14 Pro, iPhone 14 Pro MaxĪpple declined to comment on the report. Ive, who left Apple in 2019, was a close confidant of the late Chief Executive Steve Jobs and spearheaded design work on the company’s candy-coloured Mac computers and the iPhone. Also Read - Apple hikes prices of App Store apps in some markets, is India on the list?Ĭiting sources, the newspaper reported that Ive’s contract had come up for renewal and the parties agreed not to extend it.
Apple Inc has ended a consulting deal with former design chief Jony Ive, the New York Times reported on Tuesday.
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